ABOUT THE PROJECT

The following project was part of my interview process with a certain design agency and ultimately led to a job offer. The task was to create a branding identity for an imaginary company called Juce, a vibrant and modern beverage brand. I developed a fresh and energetic visual identity, combining bold typography, a dynamic colour palette, and engaging design elements to reflect the brand’s personality. From the logo to packaging and digital applications, I ensured consistency and a strong brand presence across all touchpoints. This project allowed me to showcase my creativity, strategic thinking, and ability to craft compelling brand identities demonstrating not only my design skills but also my understanding of how branding connects with its audience.